Tackle Express presents: Finding Balance | Lorenzo Sandoval
Client: Tackle Express
Produced by: Joaquin Media Co.
Produced by: Joaquin Media Co.
Project Overview
Joaquin Media Co. partnered with Tackle Express to produce Finding Balance — a short film featuring angler and outdoorsman Lorenzo Sandoval. The goal was to capture an honest look at life on and off the water, showing how fishing offers more than just a catch — it’s a way to reset, refocus, and find balance through nature.
Joaquin Media Co. partnered with Tackle Express to produce Finding Balance — a short film featuring angler and outdoorsman Lorenzo Sandoval. The goal was to capture an honest look at life on and off the water, showing how fishing offers more than just a catch — it’s a way to reset, refocus, and find balance through nature.
Our Approach
We wanted to tell Lorenzo’s story with intention — combining candid interviews, real fishing moments, and the natural beauty of Castaic Lake. Joaquin Media Co. handled everything from concept development to filming, color grading, and final edit. The film blends cinematic visuals with documentary realism, creating an emotional connection that resonates with anglers everywhere.
We wanted to tell Lorenzo’s story with intention — combining candid interviews, real fishing moments, and the natural beauty of Castaic Lake. Joaquin Media Co. handled everything from concept development to filming, color grading, and final edit. The film blends cinematic visuals with documentary realism, creating an emotional connection that resonates with anglers everywhere.
Deliverables
1 short documentary (YouTube feature)
Social media teaser clips for Instagram, Facebook, and YouTube Shorts
Custom thumbnail design and SEO-optimized video description
Pyramid Lake Lifestyle | Promar x Guppies Fishing Adventures
Client: Promar & Ahi USA
Produced by: Joaquin Media Co.
Produced by: Joaquin Media Co.
Project Overview
Joaquin Media Co. teamed up with Promar and fishing guide Lorenzo Sandoval (Guppies Fishing Adventures) for a lifestyle shoot at Pyramid Lake, CA. The goal was to highlight the practical performance of Promar’s ProMesh Landing Nets in real conditions — not staged, not scripted, just a genuine day on the water.
Joaquin Media Co. teamed up with Promar and fishing guide Lorenzo Sandoval (Guppies Fishing Adventures) for a lifestyle shoot at Pyramid Lake, CA. The goal was to highlight the practical performance of Promar’s ProMesh Landing Nets in real conditions — not staged, not scripted, just a genuine day on the water.
Our Approach
Filmed during a rainy day, the session captured the raw side of fishing — wet decks, steady bites, and plenty of energy as the team hooked into both largemouth bass and striped bass. Our focus was to tell the story visually: tight action shots, natural sound, and a cinematic edit that celebrated the camaraderie between anglers while showcasing the Promar gear in action.
Filmed during a rainy day, the session captured the raw side of fishing — wet decks, steady bites, and plenty of energy as the team hooked into both largemouth bass and striped bass. Our focus was to tell the story visually: tight action shots, natural sound, and a cinematic edit that celebrated the camaraderie between anglers while showcasing the Promar gear in action.
Deliverables
1 lifestyle highlight video (YouTube + social media)
Vertical reels and teaser clips for Instagram, Facebook, and TikTok
Thumbnail design and copy optimized for engagement
Impact
The content captured the spirit of a true fishing day — unpredictable weather, steady action, and trusted gear that holds up through it all. The video reinforced Promar’s connection to real anglers and authentic outdoor experiences.
The content captured the spirit of a true fishing day — unpredictable weather, steady action, and trusted gear that holds up through it all. The video reinforced Promar’s connection to real anglers and authentic outdoor experiences.
Deps – GiraGira Kougeki
Tackle Express Lifestyle Concept
Filmed at Castaic Lake Recreation Area, California
Filmed at Castaic Lake Recreation Area, California
A visual story blending precision and passion, this short lifestyle concept for Tackle Express spotlights the Deps GiraGira Kougeki in action. Set against the calm morning waters of Castaic Lake, the film captures the anticipation and rhythm that come with chasing trophy bass. Through cinematic motion and natural sound design, the piece reflects the heart of the angler’s pursuit — focus, patience, and connection between lure and strike.
Foamers
San Pedro, Ca. | 22
San Pedro, Ca. | 22
The Bass Wall
Long Beach Breakwall, Ca. | 22
Long Beach Breakwall, Ca. | 22