PART OF THE CLUB
Ahi USA is a fishing tackle manufacturer which offers cast nets, fishing lures, sabiki rigs and other fishing accessories in the US and abroad.
Approach:
Our objective for this project was to design a graphic which would be used in our new line of brand apparel. Inspired by the fraternity of fishing clubs, the idea surged to create a fictitious tuna fishing club. To bring the design full circle, I opted to bring in the same tuna illustration I created for the packaging design found on a newly launched series of fishing jigs.
Techniques:
Hand drawn illustrations
Photography
Photography
